“Paglilihi” or Pregnancy Cravings Essay

Many Filipinos, to this day, believe that what you eat and crave for during pregnancy has a direct influence on the physical attributes of the baby. However, scientific studies prove that there is no link between paglilihi and the unborn baby’s physical attributes. As Genetics tell us, our physical attributes are inherited from our parents’ and grandparents’ set of genes and not from food cravings. Reference: Lui B., â€Å"Five Health Myths Many Filipinos Believe†, Filipinonurses.org (http://filipinonurses.org/index.php/2012/03/five-shocking-health-myths-that-most-filipinos-believe/); â€Å"Pregnant Women†, Health Aspect (http://healthaspect.wordpress.com/tag/craving-paglilihi/). Myth #2: Post-labor Stomach Binding It is a common practice for Filipina women to bind their abdomen tightly after pregnancy, believing that this practice helps the uterus to retract and gets the stomach back into shape. However, scientific evidence suggests otherwise. Tying a cloth around one’s tummy can put pressure on the uterus, causing it to bleed. It can also lead to further complications, especially if you’ve experienced a C-section. Evidence also suggests that a combination of diet and mild exercise is the best way to get back into shape after pregnancy. Reference: â€Å"Cultural dimensions of pregnancy, birth and post-natal care†, Queensland Government (http://www.health.qld.gov.au/multicultural/health_workers/filipino-preg-prof.pdf); â€Å"Will using a corset or tying a cloth around my stomach help it regain its pre-pregnancy shape?†, Baby Center (http://www.babycenter.in/x1049750/will-using-a-corset-or-tying-a-cloth-around-my-stomach-help-it-regain-its-pre-pregnancy-shape). Myth #3: Eating twin bananas may lead to twins This myth has many variations, with some claiming that bananas lead to regular twins while others insist on Siamese twins, which is a serious condition wherein twins are born with part of their bodies joined together. However, this myth has no scientific basis, as twin development happens purely by chance or because of your genes (for non-identical twins). Reference: â€Å"Pregnancy Myths and Facts†, Huggies PH (http://www.huggies.com.ph/pregnancy-myths-facts.aspx). Myth #4: â€Å"Usog† or the Stranger’s Evil Eye Usog is an age-old Filipino superstition. The belief states that discomfort (fever, bloating, nausea/vomiting) is brought to the baby by a stranger or visitor who is said to have an evil eye. A simple greeting from the visitor is said to be enough to cause this curse. To counter the curse, the stranger would need to say â€Å"pwera usog† while licking his thumb and applying saliva while tracing a cross on the infant’s forehead. Despite having no scientific basis or proof regarding the occurrences of usog, many superstitious Filipinos believe in the practice to this date. However, this superstition lacks scientific proof. Reference: Ina Atutubo, MD, â€Å"Is â€Å"Usog† for Real?†, Smart Parenting (http://www.smartparenting.com.ph/kids/baby/is-usog-for-real/page/2); â€Å"Usog†, Wikipedia (http://en.wikipedia.org/wiki/Usog) Despite the fact that many Filipino superstitions and myths lack scientific explanation, many mothers-to-be still follow them by the letter for two reasons: the â€Å"better to be safe than sorry† mentality, and out of respect for the elders or tradition. Some of these superstitions are harmless, but do take extra care and always consult with your OB-gyne before subjecting yourself or your baby to any healing or cleansing rituals. Keeping a healthy balance between modern medicine and Filipino culture will ensure a safe and healthy pregnancy.

Ashley Teschendor

Taking care of a newborn B: Making sure the job gets done IV: Three types of levels A: One, two and three B: Describing them V: Education A: Schooling B: Effort it takes Conclusion: Nursery nurses specialize in taking care of premature babies. They are a unique because; only the best of the best qualify for this job. August 9th, 1 963 was the day medical nurses played a different roll. On that day President John F. Kennedy became a father to Patrick Fourier Kennedy. Patrick was born five weeks and a half early, weighing four pounds and ten and half ounces.Patrick was rushed back to Boston, back then the neonatal intensive care unit was not around. Patrick died 39 hours later after birth. His death sparked interest in the study of prematurely of newborn babies (Alton). Over the past few decades, new inventions were created for the intensive care unit. The first invention of this time period was the incubator which, was created on May 14th, 1891 and later becoming more transmittable. T he incubator could now travel around the hospital without touching the baby or more harm for the baby (The History of Neonatal Intensive Care Units).Also the first techniques to get blood from a newborn baby was discovered at this time period. Although the techniques were becoming more advance the babies were still dying due to diseases and medicine that was not given to them. New technology like the ROI can help out in today's world. It's a program where it monitors a baby's moment outside a mother's room. Also helps with not mixing the newborn babies up in the intensive care unit. The technology around us has changed overall. Neonatal nurses only get better with time as well. Like all jobs, neonatal nursing also have requirements and duties to newborns.The duties are working with newborns which is a strong tolerance cause, babies do cry. Neonatal nurses have to do a series of test and register as a nurse. During your nursing program, nurses may want to enroll in classes like pedia trics and entomology. Some employers want you to have work experience with infants or in the intensive care unit, however, employer's requisites can vary, and you may withal need supplemental, formal inculcation or training. These nurses work with medicos as well as other nurses in a clinic or hospital to avail mothers learn about motherhood.Some Of the duties involved in neonatal care include giving the mother dedication, running various tests, and of course, recording vitals on her and other information on her body after birth (What Are the Requirements for a Neonatal Nurse). Training is also a big part in this career because; some clinics or jobs won't hire you unless you have a post-secondary education in neonatal nursing. The most common standard is the BBS which can also be called as the Bachelors of Science in nursing. There are also more educational requirements like knowing the human body and also biology.Pain management in premature and sick babies has long been recognized as a ITIL component of neonatal care. However, practices pertaining to pain assessment and administration of neonatal nursing remain variable in Neonatal Units. Diseases have been identified as an ineffective way to make a baby healthier. According to CUFF. Com â€Å"A neonatal nurse may take care of a baby with multiple problems including drug-addicted babies and premature babies†. They may also care for babies who are weak and fragile or need 24- hour nursing.Neonatal nurses have to monitor the babies closely and give special care immediately after birth. Neonatal nurses may also attend deliveries. Found on Physical. Com â€Å"Some nurses attend all deliveries and assist as well by hooking up laboring patients to monitors, starting Avis, assisting with getting patients ready for C-sections, and assisting with general patient care. Neonatal nurses have more than one job and to become a neonatal. A person must be able to do the same thing multiple times, there's never time for mistakes. ‘ As neonatal nurse you also have duties during you duration of working at a clinic or hospital.Duties often are changing feeding tubes, monitoring computers, checking the vitals Of newborn babies or performing incubation's. Neonatal nurses monitor vital signs such as respiration and temperature, and perform any specialized feeding such as tube feeding. Being a neonatal nurse is not always about the medical field either. Other duties are like rocking a baby, feeding them bottles for daily nutrition and possibly changing a few dirty diapers here and there (Merriments). Not all babies in the intensive care unit get to see their parents often.Sometimes neonatal nurses keep them company and take on a motherly role. Neonatal nurses can educate a mother and family members about a hazard condition and neonatal nurses interact with them in that way. A neonatal nurse should have excellent speaking skills, with the ability to provide compassion and empathy to parents. They can also draw blood from the neonate and use the sample for testing on a specific task. A neonatal nurse must also understand a newborn baby to prevent harm from risks that specifically affect a newborn baby's body such as temperature changes or obtain oxygen (Greenwood).Neonatal nurses work in one of three levels; depending if a nurse gets promoted or has higher education than a nurse can move up levels. Working in the intensive care unit can be stressful. There are three different types of bevels when working in the type Of medical field. The first level is level one. While working in level one a neonatal is a healthy newborn nursery. These nurseries are almost safe during these days because mothers and newborns have a very short hospital stay. The average length of hospital stay after a normal delivery is a minimum of forty-eight hours when the baby is healthy can care-free.Also, working in level one could be a starter because, you can ease yourself in the different levels of op portunity before going to the level two and three nurseries. When working in the level one nursery your duties re fulfilling the basic needs of a newborn like a changing diaper, feeding and educating mothers about the newborn baby. Working in the level two nurseries is different in many ways. They care of infants with of 32 weeks of age. The level two nursery in the intensive care unit is an intermediate care or a special care nursery where the baby may be born prematurely or may be suffering from an illness.These babies may need supplemental oxygen, intravenous therapy, specialized feedings, or more time to mature before discharge from the hospital (The Academy of Neonatal Nursing). The final bevel is the level three nurseries inside the intensive care unit. The level three neonatal intensive care unit admits all neonates or premature newborns during the first 28 days of life who cannot be treated in either of the other two nursery levels. These babies may be small for their age, p remature or sick term infants who require high technology care, such as ventilators, special equipment or incubators, or surgery.The level three units may be in a large general hospital or part of a children's hospital. Neonatal nurses provide a direct patient care to these infants (The Academy of Neonatal Nursing). Like most jobs in today's world you need education to do a topnotch job. TO become certified in the neonatal nurse staff, a college or university education to prepare a register nurse depending on whether students attend a bachelors or associate degree program takes about two to four years to complete. After graduating, students take the state licensing exam to become an RAN.There is no special program for neonatal nursing in basic RAN education. Some nursing programs have an elective course in neonatal nursing (The Academy of Neonatal Nursing). To become an RAN you have to cake a series of test like INC_EX which is a statewide test to work in a hospital with newborn bab ies. The test is based on broad subjects like biology, infection control and therapy. Hands on training are very valuable because that's what most jobs look at when you apply at a clinic or hospital. Supervision is usually carried on with a registered nurse who teaches you the basics working in a level one, two or three nursery.After schooling you must become certified with the state board admissions. To be credited, you need service hours, passing the state board admissions test and having at least our years of nursing school. Work ethics and speed are two characteristics in neonatal nurse practitioners because their response can depend on the life of a newborn baby. By finding the right job at a clinic or hospital the neonatal nurse must target these employers directly and highlight an internship experience in this specialty.Also, check for job opening with professional organizations, such as the American Nursing Association nurse practitioners are required to have exceptional com munication skills since they have to inform families about postpartum, intensive and neonatal care. Emotional invitations is another valuable characteristic in a job in which neonatal nurse practitioners may have to address negative effects on the occurrence of death of patients under their care to their mother (Neonatal A neonatal nurse salary depends on the higher the edification.As read on Puzzle that Neonatal nurses working for sizable voluminous hospitals will naturally, earn more than those working for more minuscule hospitals. Nurses employed in sizable voluminous cities will be earning much more than those employed in hospitals and health care centers in rural areas. For a neonatal nurse who is a Irishman with little to no experience will earn about $50,000 per year. With around four to five years of experience, you can facilely earn anything between $55,000 to $65,000 per year.Neonatal nurses with more than ten years of experience can earn between $65,000 to 575,000 per yea r and even more. (Salary. Com) Depending on the area that the neonatal nurse opts to live in is a wide-spread. Neonatal nurses have an arduous time because, sometimes in a rural area not much transpires but if that neonatal nurse peregrinates to a more immensely colossal city, there is always more room to invest and have a safe job there. Nurse Practitioner Job Description). Charities have also been created to help fund the intensive care unit. The first one was the March Of Dimes.March Of Dimes helps out with bring caution to everyone about newborn babies. According to March of Dimes in the United States, 1 in 9 babies are born prematurely. Worldwide, 15 million babies are born too soon each year. Taking part in March for Babies is more than just support. Consumers are changing the future for babies and making the world a better place and bringing more jobs like neonatal nursing to a whole new bevel. According to the American Association of Colleges of Nursing, a 1 994 study reveal ed that infants cared for by neonatal nurse practitioners stayed in the hospital an average of 2. Fewer days and incurred $3,400 less in costs than those cared for by medical residents. The babies under the care of the neonatal nurse practitioners were generally younger with lower birth weights charities have funded neonatal studies today. Today the average decreased because, money IS being funded to create programs where neonatal nurses and gaining more knowledge and a better understanding of the newborns hat are born into this world every day. Clearing doubts and fears in the minds of new parents of a newborn is also a task which is performed by almost all neonatal nurses.

Term paper Essay Example | Topics and Well Written Essays - 750 words - 3

Term paper - Essay Example Most of the Hong Kong made films are often criticized for plagiarizing or copying the films of other cinemas such as Hollywood (Pang 74). In the case of the Fist of Fury, Bruce Lee was being accused of â€Å"having no style as style† because the film was generally patterned from the Japanese cinema style (Pang 74). Instead of using the typical Chinese kung fu style, Lee incorporated what he has learned from his â€Å"Jeet Kune Do† training (Zhuo and Cheuk 44; Eleftheriotis and Needham 111) with the use of the Japanese martial arts (Pang 74). In the process of integrating different kung fu style, Lee somehow managed to come up with his own kung fu style. Specifically in the movie Fist of Fury, Bruce Lee played the role of Chen Zhen. As compared to Jackie Chan’s kung fu style, Lee’s kung fu style was more serious as always. This is mainly because the kind of films that Bruce Lee makes are mostly action ones (Mennel 90; You Tube b). Bruce Lee is known for his fast reflex when doing his kung fu movements. This can be seen in the film when he tried to fight on behalf of his co-workers who were engaged in the fight with the top management’s security personnel (You Tube b 45:31). During the actual production, Bruce Lee encountered some communication problem with some of the extra. Back then, Lee had to find somebody to translate his instructions (Black Belt 26). This is probably true because Bruce Lee has been working with people with different cultural background. When doing martial arts film, it is difficult on the part of the actor to control his movements without literally hurting the extra when filming a stunt. To create a more realistic action film, the actors should pay attention to the timing of their actions. Instead of hurting himself from doing kung fu acts, Bruce Lee was the one who is causing more physical injuries and fracture to those extras. For instance, when Bruce Lee had to kick the extra during the set, he had a hard time controlling the force

My Approach to Ethics Essay Example | Topics and Well Written Essays - 1250 words

My Approach to Ethics - Essay Example Considering their ancient religious (Christian) roots, the above norms can be regarded as general rules for all people. In this case, ethnic origin, social position, political views, place of living, living standards and other factors are easily ignored. In my opinion, observance of general ethical norms helps to keep harmony in such multinational countries as Australia, United States and Canada. As a Canadian citizen I come across their ubiquity in everyday life. At present I am an independent personality with rich life experience. It helps me to understand importance of Christian ethics and morality for all people. Many of them are non-Christians and even atheists, but problems of evil versus good or sense of life are universal. Such ethical norms are unlimited. I am a disabled veteran of Department of Army of Canada. My opportunities are narrower as compared with healthy people. For example, it refers to level of social activity, doing sports, traveling. â€Å"Aside from obvious cases of physical disabilities, such as loss of a limb or paralysis, a large percentage of discharged servicemen and service woman suffer from post-traumatic stress disorder (PTSD) and other mental illnesses, thus disabling them.† (Ryang, 2006) Nevertheless, my present state should be considered as negative and disadvantageous. Ethical norms have been assumed as a basis of modern jural state and social relations. In Canada a large portion of state budget is intended for social support of the disabled. It includes not only social/disability allowances, but also helps them to remain full-fledged citizens and lead quite active social life. According to Sonia Ryang, only 23% - 40% of disabled veterans get a full scope of social allowance and services. This problem is actual even in such highly-developed countries as the USA or Canada, where the number of Iraqi or Afghan disabled soldiers grows steadily. They are entitled to home care free of

Initiate the Steps of Evidence Based Practice Essay

Initiate the Steps of Evidence Based Practice - Essay Example Therefore, this paper aims at highlighting the skills and knowledge that the implementation of evidence based practice requires, given the consistency that this process demands. The clinical practice that the paper will focus on is the reason behind proper washing of the hands and the use of personal protective equipment (PPE) as a measure of infection control. The background questions that guide the relevance of this clinical practice is how often do we see nurses on a unit washing their hands. In addition to that, the practice is based on the definition of effective hand washing and what the purpose of personal protective equipment is in the nursing practice. Besides, the question of how healthcare providers get bacterial contamination comes into light. The practice of hand washing is a first break of infection. It represents the cheapest and most effective way of preventing infections including the nosocomial infections. Many of the HAI cases are preventable by implementing a combination of strategies, which include environmental cleaning and control, the use of personal protective equipment and the utilization of precautions concerning isolation. The use of antiseptic agents as a concept of hand washing began in the 19th century. In 1961, the United States Public Health Service released a film that demonstrated the training of techniques used in effective hand washing and recommended it for use by healthcare workers. In the years 1975 and 1985, there were releases of formal guidelines on the practices on hand washing in hospitals as published by CDC (Isaacs, 2012). Moreover, the history of personal protective equipment dates back to 1970 when the United States CDC recommended the use of seven categories of isolation. Fast track to the year 1983, the precautions of isolation on secretion or drainage, tuberculosis, blood and body fluid were recommended. The CDC further extended the precaution levels in the year 2007 to envisage safe injection

Individual Report Style Assignment Example | Topics and Well Written Essays - 2000 words

Individual Report Style - Assignment Example For this reason, these businesses need to devise viable ways through which they can address all concerns in a sustainable manner. One of the problems that affect current international businesses includes cultural concerns. The ability of the business to survive and thrive after encountering relative challenges is dependent on the manner in which they address these challenges. In essence, successful businesses need to review their structural models and align these to the cultural expectations of the markets that they wish to explore. It is against this background that this paper analyzes cultural differences between the Swedish and UK markets. To enhance coherence, it also underscores the strategic impact that the differences have on the international marketing mix strategy of the film products. The paper begins by providing a comprehensive review of the film product and its performance in this market. As part of the entertainment industry, it is widely agreed that film actually drive s this industry. In the UK market, statistical evidence indicates that film contributes a significant 100 million pounds to the gross domestic product. Although studios generate their revenue from different windows, theatrical window reportedly offers the best opportunities because it sets the pace and establishes standards for home video, television products cable provisions and pay-per-view packages. In addition, successful establishments offers substantial opportunities for merchandising, licensing as well as a host of other entertainment products like books, television shows, and theme park attractions, plays and so forth. Although the film market is relatively volatile, we wish to pursue this field because of the opportunities that it offers. Sweden is a country that offers various opportunities for exploration by the film industry. Its economy is developed and comparatively, the film industry has not been fully established. Market trends indicate that film producers in this co untry assume only 45% of the entertainment market dominance. Yet the industry contributes close to 100 million dollars to its gross domestic product. Market analyses according to Rodgers also indicate that the country has a broad consumer base. Consumer preferences in this regard show positive attitudes and a strong urge to adopt English mannerisms (Brooks, 2008). Therefore, its exploration would probably yield beneficial outcomes. In particular, this investment venture wishes to produce films for the teenagers who seem to be greatly influenced by the English culture. It will enter the market through theatre which has proven to be more productive from the market analyses. As indicated earlier, culture has direct impacts on the behaviours and mannerisms that the consumers adopt. Just like in the United Kingdom, culture influences consumer attitudes and preferences in Sweden too. This is exhibited through various modes that range from language and social values to attitudes and religi ous practices. At this point, it is worth appreciating that the preceding factors are imperatively important because of the direct influence that they have on critical marketing mix elements such as pricing, placement of the product, promotion and the quality of the products. To begin with, language is an important aspect of culture that would have direct effects on the success of this film venture. It aids in communication and is very useful in eliminating inconsistencies

Human Learning and Development Essay Example | Topics and Well Written Essays - 1500 words - 1

Human Learning and Development - Essay Example until Sigmund Freud developed his psychodynamic perspective. In the present essay, I would like to focus on the newer theories of human cognitive progress, which are: Albert Bandura’s behaviorist approach, Erik Erikson’s psycho-social theory, Jean Piaget’s cognitive perspective, Roger’s humanistic study. It needs to be noted that the ideas of Enlightenment philosophers to great extent correlate with modern developmental searches. The ideas of social education (or, more precisely, education-in-environment ) were articulated in earlier Rousseau’s writings : †All children are perfectly designed organisms, ready to learn from their surroundings so as to grow into virtuous adults. But, due to the malign influence of corrupt society, they often fail to do so† (Astington et al, 1988, p.56). The most effective path of child education was the removal of the child from â€Å"from society (i.e., to a country home) and alternately conditioning him through changes to environment and setting traps and puzzles for him to solve or overcome† (ibid, p.57). Albert Bandura and the other foundators of behaviorism took this idea for their developmental theory. The Social Learning (ibid) approach focuses on the roles of enviromnet and the influences of social on life-span development. From this viewpoint, learning is almost the same as development, as it involves new experiences and activizes them. Human personality and thoughts are a result of experiences the individual faces, so Bandura and Skinner hold that human-being is a product of environment (Gopnik, 1990). Furthermore, Bandura also optimized educational model and adjusted it to behaviorist approach. Operant conditioning, which includes punishment and reinforcement, is considered the most applicable in present-day school settings, as its modus operandi is quite simple and effective in terms of dealing with 6-8-year-old children. Briefly, positive

Global Warming Essay Example | Topics and Well Written Essays - 3000 words

Global Warming - Essay Example This paper will first describe the greenhouse effect then will explain the way man-made and naturally occurring gases affect it in addition to the potential consequences of these forces. It will then present a rebuttal. What is Global Warming? Basically, the greenhouse effect behaves in the following way. When sunlight pierces the atmosphere and strikes the surface of the earth, not all of the sun’s solar power is absorbed. Roughly 30 percent of this energy is reflected back into space. Certain atmospheric gases act in much the same method as does the outer wall and roof of a greenhouse, consequently the terminology. These gases allow sunlight to pierce then trap a portion of this solar energy. The remaining energy heats the earth (Gutierrez, 2008). It is a precarious balance and due to these greenhouse gases being artificially amplified by man-made sources, more continuously builds up in the atmosphere thus trapping more of the solar energy and reflects less back in to space. This avoidable circumstance is causing the earth to warm. Reasons of global warming Carbon Dioxide (CO2) is the most common of the greenhouse gases. Trees ‘breathe in’ CO2 and when they die, CO2 it is restored back into the atmosphere. The clearing of trees by mass burning, which is occurring at a phenomenal rate in the tropical rain forests, is decreasing the amount of CO2 that is absorbed therefore increasing the quantity that is added to the atmosphere. CO2 contributes about half of the total gases that produce the greenhouse effect. Though deforestation is contributing greatly to the excess of CO2 pumped into the atmosphere, a larger fraction is caused by the use of fossil fuels such as coal and oil. Fossil fuels are burned by electricity-producing power plants, vehicles and factories to name a few sources. The great majority of this excessive fuel consumption, its toxic pollutants and greenhouse-enhancing byproducts are found in the U.S., Russia and Europe. Among other greenhouse gases are methane, which is released when plants are burned during the clearing of land, during the coal-mining process and oil exploration activities; chlorofluorocarbons (CFCs), which is the gaseous substance which cools refrigerators and provides aerosol cans with propulsion and nitrous oxide (N2O) which is the lesser cause of greenhouse gas. It is estimated that man-made causes represents half of the CO2 production. (â€Å"Treaty,† 2001). The rising amount of carbon dioxide (CO2) in the atmosphere is becoming progressively more disconcerting. Eighty percent of the earth’s population lives in countries that, combined, emit just 35 percent of the total CO2 while the U.S. and the Russia combined are responsible for creating half. Motor vehicles are a significant cause of air pollution. The burning of fuel to heat homes and power industries along with the poisons emitted from smokestacks at coal-burning power plants. â€Å"Vehicles produce high levels of carbon monoxides (CO) and a major source of hydrocarbons (HC) and nitrogen oxides (NOx), whereas, fuel combustion in stationary sources is the dominant source of sulfur dioxide (SO2)† (Socha, 2007). If the balance between the CO2 levels of the ocean and atmosphere is disturbed by adding ever-increasing quantities of CO2, the oceans will continue to take in greater concentrations than it would naturally. The resulting warming ocean waters are less capable concerning their capability of absorbing CO2 and when the seas can no longer

Constitutional Law of the European Union Essay Example | Topics and Well Written Essays - 2500 words - 1

Constitutional Law of the European Union - Essay Example A regulation shall have general application. It shall be binding in its entirety and directly applicable in all Member States. A directive shall be binding, as to the result to be achieved, upon each Member State to which it is addressed, but shall leave to the national authorities the choice of form and methods. A decision shall be binding in its entirety upon those to whom it is addressed. Recommendations and opinions shall have no binding force.†1 The directive will only inform the end result of the directive without dictating as to how it should be implemented. Generally a time period is given to the member states to implement the directive by passing necessary legislation. The directive in question is to make it an option available to the purchaser of goods through mail order business to return the goods so purchased within fifteen days without having to assign any reason for doing so and to make it obligatory for the supplier to accept the return and refund the purchase price within 7 days after deducting reasonable expenditure incurred for the supply. The directives are applicable to which ever member state it is addressed to or to all the member states. It is binding on the member state to implement within the time frame given by the council which is called transposing into the national law of the member state failing which it is open for the European commission to initiate legal action against the defaulting member states in the European court of justice, first in the Court of First Instance Decisions, for necessary action depending upon the seriousness and also award damages for the affected individuals. Though originally the directive to be implemented by the member state as it may feel fit, lately 2the law has evolved to make the member state liable for non implementation of the directive. This is Direct Effect

Music World Culture Assignment Example | Topics and Well Written Essays - 1250 words

Music World Culture - Assignment Example On discovering the legends and history behind the nation’s cultural heritage, it is possible to know how these iconic symbols got associated with its culture and society. The discussion here commences with the historical, sociological, and geographical information of Scotland regarding its people, culture, and society; and particularly focuses on the music world culture that includes cultural information about the country’s unique music, dance, and instruments of the Scottish people. The geographical location of Scotland lies approximately in the northern end of United Kingdoms mainland, encompassing about 7.5 million hectares of land. The country is surrounded by the Atlantic Ocean in the west, with the North Sea in the east and the North Channel and Irish Sea in the south-west. In addition to the mainland, the country is made up of around 790 small islands, including the Hebrides and the Northern Isles. Scotland’s population is estimated to be more than 5 million, as per the census 2011, with a population of 62 percent identified as being purely Scottish, 18 percent as Scottish and British, 8 percent as British only, and 4 percent as other national identities. (â€Å"Analysis: National Identity†). The diverse national identities in Scotland have contributed to the culturally divergent heritage of the land. Scotland has a complex yet engrossing history that can be stretched back to some thousands of years, from the Kingdom of Alba to the modern Scotland of today. The emergence of Scotland can be dated back to the Prehistoric period, when the Kingdom of Alba emerged after the primitive immigrants’ colonization of the land. After the invasion of British colonialism and the subsequent agreement Treaty of Edinburgh-Northampton in 1328, Scotland was recognized as an independent sovereign state and got merged with Great Britain in the seventeenth-century. Scotland

Lies My Teachers Told Me Essay Example for Free

Lies My Teachers Told Me Essay As I watched the video and read parts of the books, I began to wonder why they would lie. Throughout school, they teach us to be honest and truthful in everything we say and do. So therefore why would they lie to us? According to James W. Loewen, Taking ideas seriously does not fit with the rhetorical style of textbooks, which presents events so as to make them seem foreordained along a line of constant progress. He goes on to say that including ideas would make history contingent. It would present uncertainty. That would not be consider a textbook learning style. Textbooks unfold history as melodrama, instead of with drama or suspense. An example would be John Brown. The treatment of Brown, like the treatment of Slavery and Reconstructino, has changed in American history books. John Brown was considered insane from 1890 until 1970, then slowly began to change back over into sane. Some textbooks emphasize the claim that no slaves actually joined John Brown. At times, I think it would just be easier to go back in time like in the movie Bill and Teds Excellent Adventure. Not only would we get the truth, but we would have seen bits and pieces of it. I think more and more students would enjoy history more if we actually got the truth rather than lies. I think that if we had the suspense and drama, we would learn more. To me in high school, history was a mixture of english and math. All of the boring parts of those two classes combined into one. The teacher was not much better either. I think if the teacher made it more exciting.

Cooking Oil Company in India

Cooking Oil Company in India INTRODUCTION ABOUT THE TOPIC Cooking oil is purified fat of plant origin, which is usually liquid at room temperature (Saturated oils such as coconut and palm are more solid at room temperature than other oils). Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil, canola oil, pumpkin seed oil, corn oil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil, argan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking. The generic term vegetable oil when used to label a cooking oil product refers to a blend of a variety of oils often based on palm, corn, soybean or sunflower oils. Oil can be flavored by immersing aromatic food stuffs such as fresh herbs, peppers, garlic and so forth in the oil for a period of time. However, care must be taken when storing flavored oils to prevent the growth of Clostridium botulinum (the bacteria that produces toxins that can lead tobotulism). Product Origin: India Description: Pandey Groups Ltd. (PGL), a Rs. 2700 crore company; is a joint venture between two global corporations. Somya Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Somya Refined Soyabean Oil, enriched with OMG3, gives you and your family Paanch Ka Aashirwad Company Name : Pandey Groups Limited Address : Gujarat, India Tel : 91- 9855021213 Fax : 91- 11-2201055 Website : http://www.pandeygroups.com The IMC Plan Situational Analysis: Past promotional Situation Somya Oil PLC is the holding company for a group of companies whose principal activities focus on Eidable oil supply in India. On July 15, 2005, the Company acquired Sona Ediable Company Limited and its subsidiaries. In October 2005, it disposed all interests in Making all types Of Ediable Oil. Product Situation (Quality,Packaging,Price,image,availability,Feature,Unique Selling point) Somya Edible Oil Exports In Consumer Packs Pandey groups Ltd, which is into trading and refining of edible oils, is now planning to supply consumer packs of ‘Somya edible oil in india upto 2010. At present, the company is supplying loose packs of edible oil to these countries and plans are afoot to increase export capacity of loose packs of edible oil from 2,000 metric tonnes to 5,000 metric tonnes as well this year.. Pandey Groups is also planning to increase its capacity to produce ‘Savarg vanaspati from 100 metric tonnes to 300 metric tonnes. After marking its presence with Somya refined oil in the northern, western and eastern markets, Pandey Groups is now planning to strongly focus on the southern market, specifically Karnataka, Andhra Pradesh and Tamil Nadu this year to widen its distribution reach.According to Pandey Groups Ltd general manager (marketing and sales) Sahil Sharma: â€Å"As part of the distribution strategy, we are now planning to expand our number of offices from 65 to 80. In addition, we will double the number of existing 1,800 distributors, three lakh retail outlets and 600 super stockists within a year. In the southern market, we have recently created 10 stockpoints (companys own branches) to spur more volumes of Fortune edible oil.† Besides, Pandey Groups is planning to foray into the speciality fat oil category which will be introduced in the Indian market in consumer packs under the umbrella brand name Somya this year. Audience Situation Paneer, pakoras and more 1. One of the ads, titled Railway station, is about an elderly couple making a train journey. The husband realises that his wife hasnt prepared the customary ‘pakoras for the journey this time. Forgetting the he was supposed to arrange for a taxi, he busies himself in preparing the pakoras when his wife offers to make them. The couple miss the train due to the delay, but share a mischievous moment on the platform when they gorge on the pakoras. 2. The second commercial is about a young man who lives away from home with a group of friends. He steps home after his day at work and reaches for some stale pizza; his sister calls him just then, asking what he is having for dinner. He cooks up a story, telling her hes having ‘muttar paneer just so that she doesnt feel bad about his eating habits away from home. His sister then reprimands him on why he didnt leave his dirty shoes out at the door, to which he turns around to see that his sister has actually brought him some home cooked food. A third film is on its way. Apart from the commercials, the campaign consists of a mix of press, hoardings and bus shelters. Radio is specifically to be used in Tamil Nadu. Of the total budget, Fortune has allotted about 15 per cent to outdoor, while 10 per cent and 5 per cent will go to press and radio respectively. A huge 70 per cent of the budget is directed to TV and electronic media. National and regional channels are being employed. Competitive Situation Pandey Groups is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Somya brand. Competitive Analysis In competitive analysis I found that there is great competition in the existing players like Saffola oil, Sunflower oil, Fortune oil, Ginni Oil, Kings oil, and Raag oils. I have do something different to survive in this competition like: A strong Heart The Healthy Growth of your Children Controlling Diabetes Healthy Eyes Marketing segmentation:  · Somya has segmented its market on the basis of following: Demographic Income Occupation Geographic Tier 1 cities Tier 2 cities Psychographic Life style Personality Behavioural Value Benefit Sought So, this is a market segmentation of the Somya Oils that we give more importance to tier 1 cities that are metro cities. And we prefer the high level people and middle level people because this level of people are health conscious. Targeting Somya oil has targeted its market on the basis of the product that they are offering to the consumer. We are targeting: Upper class segment Upper end We are targeting to those consumer who are more concern of life style product. Our product is ore of upper mid class and premium segment, so we are targeting audience are those consumer,, who want Healthy Product which gives them fitness at reasonable price We are also targeting those consumers, who are more concern of safety and health issue. We are now going to shift over to mind mid or lower mid class segment and want to mass market their product. SWOT Analysis (S)trengths Demand of new technology. Manufacturing unit having good supply of raw material and Transportation System. â€Å"Gujarat.† Wide range of product to tap the consumer of middle class, upper class and high class. We think to launch our widest distribution network. Shifting to rural marketing. (W)eaknesses Our product are compared with our competitor like Fortune, Saffola etc. Similar product categories as compare to its close competitors like kings and Raag. (O)pportunities Shifting to rural market. Food oil market is growing very fast, so there is an opportunity for Somya to launch more new products. (T)hreats Price war. New entry in this segment. Positioning Strategy With the tagline â€Å"Paanch Ka Aashirwad † Somya positioning is to differentiate our product on the basis of technology which appealed to the consumer on the basis of health benefits. With this tag line its corporate philosophy to make to attract towards our product. Our positioning strategy are technological intelligent and futuristic. As we are in upper and premium segment, so we are featuring that their brand is young, vibrant and premium. We have differentiate our product using technology and health benefits. Competitive Analysis Market Share The market share and data show that Somya is not in the list because it is a new company in the electronic field. The target audiences for the other companies are very high as compare to Somya Product categories are more or less same. Close fight for the product is in the companies. Marketing Strategy The marketing objective of Somya, aims to focus on the premium segment of the market that fetches greater margin opposed to volumes. We want to capture 20% market share, by the end of 2011. We want 5% sales growth in each segment of our product. Corporate Strategy Somya corporate strategies is to more focus on innovation to attract more technology savvy consumer and the company is aspiring for keep innovating. Somya corporate strategy is to become a true global leader through fast growth and fast innovation. Somya has set its mid-term goal to rank among the top edible oil Company in the world. Somya would concentrate on staying ahead of the technology curve and develop products that deliver high value to consumers. The Marketing Background S. No. Key Considerations Questions 1. Product Descriptions Cooking oil 2. Market Assessment There are some global players in market like Fortune, Saffola, Ginni, Sunflower. 3. Source of Business We are coming from tiers 1 cities and tier 2 cities and rural areas. 4. Competitive Evaluation Somya offers freshness and technological strong 5. Marketing Objective Focus on Health innovation to attract consumers and the company is aspiring for keep innovating. 6. Marketing Communication Marketing Communication helps Somya to create a strong and positive brand attitude and influence consumer to do action in future. The Key Target Audience Worksheet Our sale and usage comes from metros urban and rural market. The marketing objectives required continue usage. Refers to Segmenting, Targeting and positioning analysis. Decision makers are the head of the family. Communication Objective To communicate the health plus objectives. To communicate that the brand is young, vibrant and premium. To hit the emotions of the Indian consumers by showing the warmth and affection. Brand Attitude Strategy:- Cooking Oil (Food) product is high involvement product, and consumers require information before purchasing the product. So, to influence the attitude of the consumers, Somya oil need to focus on the communication message, this is helpful to create a positive brand attitude. The communication objective of Somya Oil is to influence the target audience to do purchases. The Behaviour Sequence Model Decision Stages Consideration at each stage Need Arousal Information search Purchase usage Decision roles involved Category need Product awareness Purchase Facilitator Benefit of the product How is it likely to occur Brand awareness Product information - Timing of purchase - Competitive product information Offer discount Where purchase is likely to occur Company outlets, MBOS Budget As a team, Somya oil decided that we should go ahead and plan out the entire IMC campaign exactly how we wanted it to turn out, before we worried about any of the budget. This is referred to as a bottom-up budget, which means that we, the creative team have decided what we would need for the budget and have sent the budget for approval. Media Mix For the media mix of our products campaign we decided to do one television ad and one magazine ad. Because our product is an Cooking Oil we felt it would be more appropriate to reach our target audience through these means of advertising. Our television advertisement will be in the form of a thirty-second commercial. Showing the commercial at the prime time would help reach our ideal target audience. Our budget will allow about 2,50,000 for the pre-production, production, and post-production of our commercial advertisement. In order to buy advertising space, we allotted 150,000 per thirty-second spot. To achieve our communication objective, the commercial will air twice during each thirty-minute program on Sunday evenings for the duration of one month. The magazine advertisement we have chosen for our project will not be costing us nearly as much. Each of these magazines is a monthly publication. This helps reach our target audience because our customers must be housewives. Cost of TV Ad Prime Time: 6-11pm Channels: Top e.g., Geo, AAJ, PTV, Sony, Star Plus, Zee Tv etc. Cost in Prime Time: Rs. 70,000/min Cost in Off-peak time: Rs. 25,000-30,000/min Cost of Billboard Size: 2700 Sq. ft Skin: Rs. 54,000 Rent for 1 month in Cat-A1 area: 600,000-1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: Rs. 150/hoarding Rent in Cat-A1: 1,350/week Cost of Poster Paper weight: 135 gram Size: 18inch x 23inch Quantity: 3000 @ Rs. 4.15/poster

Structure And Applications Of Tesla Coil Engineering Essay

Structure And Applications Of Tesla Coil Engineering Essay A Tesla coil is a type of resonant transformer circuit invented by Nikola Tesla around 1891. It is used to produce high voltage, relatively high current, high frequency alternating current electricity. Tesla used the coils to conduct innovative experiments in electrical lighting, phosphorescence, x-ray generation, high frequency alternating current phenomena Tesla coil circuits were used commercially in sparkHYPERLINK http://en.wikipedia.org/wiki/Sparkgap_transmitter gap radio transmitters for wireless telegraphy until the 1920, and in electrotherapy and medical devices such as violet ray. Today their main use is entertainment and educational displays. Tesla coils are built by many high-voltage enthusiasts, research institutions, science museums and independent experimenters. Modified Tesla coils are widely used as igniters for high power gas discharge lamps, common examples being the mercury vapor and sodium types used for street lighting. Tesla Coil principle A Tesla coil transformer operates in a different manner than a conventional (i.e., iron core) transformer. In a conventional transformer, the windings are very tightly coupled, and voltage gain is limited to the ratio of the numbers of turns in the windings. However, unlike a conventional transformer, which may couple 97%+ of the magnetic fields between windings, a Tesla coils windings are loosely coupled, with the primary and secondary typically sharing only 10-20% of their respective magnetic fields and instead the coil transfers energy (via loose coupling) from one oscillating resonant circuit (the primary) to the other (the secondary) over a number of RF cycles. As the primary energy transfers to the secondary, the secondarys output voltage increases until all of the available primary energy has been transferred to the secondary (less losses). Even with significant spark gap losses, a well designed Tesla coil can transfer over 85% of the energy initially stored in the primary capacitor to the secondary circuit. Thus the voltage gain of a disruptive Tesla coil can be significantly greater than a conventional transformer, since it is instead proportional to the square root of the ratio of secondary and primary inductances. In addition, because of the large gap between the primary and secondary that loose coupling makes possible, the insulation between the two is far less likely to break down, and this permits coils to run extremely high voltages without damage. Alternate Tesla Coil Configuration This circuit also driven by alternating currents. However, here the AC supply transformer must be capable of withstanding high voltages at high frequencies. Electrical transmission A large Tesla coil of more modern design often operates at very high peak power levels, up to many megawatts (millions of watts). It should therefore be adjusted and operated carefully, not only for efficiency and economy, but also for safety. If, due to improper tuning, the maximum voltage point occurs below the terminal, along the secondary coil, a discharge (spark) may break out and damage or destroy the coil wire, supports, or nearby objects. Tesla experimented with these, and many others, circuit configurations. The Tesla coil primary winding, spark gap and tank capacitor are connected in series. In each circuit, the AC supply transformer charges the tank capacitor until its voltage is sufficient to break down the spark gap. The gap suddenly fires, allowing the charged tank capacitor to discharge into the primary winding. Once the gap fires, the electrical behavior of either circuit is identical Tuning precautions The primary coils resonant frequency should be tuned to that of the secondary, using low-power oscillations, then increasing the power until the apparatus has been brought under control. While tuning, a small projection (called a breakout bump) is often added to the top terminal in order to stimulate corona and spark discharges (sometimes called streamers) into the surrounding air. Tuning can then be adjusted so as to achieve the longest streamers at a given power level, corresponding to a frequency match between the primary and secondary coil. Capacitive loading by the streamers tends to lower the resonant frequency of a Tesla coil operating under full power. For a variety of technical reasons, toroids provide one of the most effective shapes for the top terminals of Tesla coils. Air discharges A small, later-type Tesla coil in operation. The output is giving 17-inch sparks. The diameter of the secondary is three inches. The power source is a 10000 V, 60 Hz current limited supply. While generating discharges, electrical energy from the secondary and toroid is transferred to the surrounding air as electrical charge, heat, light, and sound. The electric currents that flow through these discharges are actually due to the rapid shifting of quantities of charge from one place (the top terminal) to other places (nearby regions of air). The process is similar to charging or discharging a capacitor. The current that arises from shifting charges within a capacitor is called a displacement current. Tesla coil discharges are formed as a result of displacement currents as pulses of electrical charge are rapidly transferred between the high voltage toroid and nearby regions within the air (called space charge regions). Although the space charge regions around the toroid are invisible, they play a profound role in the appearance and location of Tesla coil discharges. When the spark gap fires, the charged capacitor discharges into the primary winding, causing the primary circuit to oscillate. The oscillating primary current creates a magnetic field that couples to the secondary winding, transferring energy into the secondary side of the transformer and causing it to oscillate with the toroid capacitance. The energy transfer occurs over a number of cycles, and most of the energy that was originally in the primary side is transferred into the secondary side. The greater the magnetic coupling between windings, the shorter the time required to complete the energy transfer. As energy builds within the oscillating secondary circuit, the amplitude of the toroids RF voltage rapidly increases, and the air surrounding the toroid begins to undergo dielectric breakdown, forming a corona discharge. As the secondary coils energy (and output voltage) continues to increase, larger pulses of displacement current further ionize and heat the air at the point of initial breakdown. This forms a very conductive root of hotter plasma, called a leader that projects outward from the toroid. The plasma within the leader is considerably hotter than a corona discharge, and is considerably more conductive. In fact, it has properties that are similar to an electric arc. The leader tapers and branches into thousands of thinner, cooler, hair like discharges (called streamers). The streamers look like a bluish haze at the ends of the more luminous leaders, and it is the streamers that actually transfer charge between the leaders and toroid to nearby space charge regions. The displacement currents from countless streamers all feed into the leader, helping to keep it hot and electrically conductive. In a spark gap Tesla coil the primary-to-secondary energy transfer process happens repetitively at typical pulsing rates of 50-500 times per second, and previously formed leader channels dont get a chance to fully cool down between pulses. So, on successive pulses, newer discharges can build upon the hot pathways left by their predecessors. This causes incremental growth of the leader from one pulse to the next, lengthening the entire discharge on each successive pulse. Repetitive pulsing causes the discharges to grow until the average energy thats available from the Tesla coil during each pulse balances the average energy being lost in the discharges (mostly as heat). At this point, dynamic equilibrium is reached, and the discharges have reached their maximum length for the Tesla coils output power level. The unique combination of a rising high voltage Radio Frequency envelope and repetitive pulsing seem to be ideally suited to creating long, branching discharges that are considerab ly longer than would be otherwise expected by output voltage considerations alone. High voltage discharges create filamentary multi-branched discharges which are purplish blue in color. High energy discharges create thicker discharges with fewer branches, are pale and luminous, almost white, and are much longer than low energy discharges, because of increased ionization. There will be a strong smell of ozone and nitrogen oxides in the area. The important factors for maximum discharge length appear to be voltage, energy, and still air of low to moderate humidity. Tesla Coil components The simplest Tesla Coil consists of only 6 basic parts shown in the photograph on the left:- The Neon Sign Transformers (shown bottom left) provide the high voltage supply which is required to operate the spark gap. Power from the transformers charges the bank of high voltage capacitors (shown bottom right.) Energy from the capacitors is transferred into the primary winding when the spark gap fires. The spark gap (shown bottom centre) is an RQ style static gap with forced air cooling. Energy in the primary coil is transferred into the secondary coil by magnetic coupling between the two coils. When the energy is transferred to the secondary coil it results in an extremely high voltage at the top of the secondary. The toroid is the last stopping place for the electricity before it jumps into the air. Spark Gap The spark gap is basically a high power switch. It is the spark gap which is responsible for initiating the discharge of the tank capacitor into the primary winding of the Tesla Coil. It turns-on when sufficient voltage exists across the spark gap. The air in the gap ionizes and begins to conduct electricity like a closed switch. The spark gap turns-off when the current flowing through it drops to a low level, and the air gap regains its insulating properties. When used in this way as a switch, the spark gap has the following properties:- High voltage hold-off capability in the off-state, High current carrying capability in the on-state, Extremely fast turn-on time, Physically scalable to almost any power rating, Good overload margin, (robust) A typical Tesla Coil circuit diagram How Tesla Coils Work A classic Tesla coil consists of two inductive-capacitive (LC) oscillators, loosely coupled to one another. An LC oscillator has two main components, an inductor and a capacitor. An inductor converts an electrical current into a magnetic field or a magnetic field into a current. Inductors are formed from electrical conductors wound into coils. Capacitors consist of two or more conductors separated by an insulator. A capacitor converts current into an electric field or an electric field into current. Both magnetic fields and electric fields are forms of stored energy. When a charged capacitor (U=CV2/2) is connected to an inductor an electric current will flow from the capacitor through the inductor creating a magnetic field (U=LI2/2). When the electric field in the capacitor is exhausted the current stops and the magnetic field collapses. As the magnetic field collapses, it induces a current to flow in the inductor in the opposite direction to the original current. This new current ch arges the capacitor, creating a new electric field, equal but opposite to the original field. As long as the inductor and capacitor are connected the energy in the system will oscillate between the magnetic field and the electric field as the current constantly reverses. The rate at which the system oscillates is given by (the square root of 1/LC)/2pi. One full cycle of oscillation is shown in the drawing below. In the real world the oscillation will eventually damp out due to resistive losses in the conductors (the energy will be dissipated as heat). In a Tesla coil, the two inductors share the same axis and are located close to one another. In this manner the magnetic field produced by one inductor can generate a current in the other.. The primary oscillator consists of a flat spiral inductor with only a few turns, a capacitor, a voltage source to charge the capacitor and a switch to connect the capacitor to the inductor. The secondary oscillator contains a large, tightly wound inductor with many turns and a capacitor formed by the earth on one end (the base) and an output terminal (usually a sphere or toroid) on the other. While the switch is open, a low current flows through the primary inductor, charging the capacitor. When the switch is closed a much higher current flows from the capacitor through the primary inductor, The resulting magnetic field induces a corresponding current in the secondary. Because the secondary contains many more turns than the primary a very high electric field is established in the secondary capacitor. The output of a Tesla coil is maximized when two conditions are met. First, both the primary and secondary must oscillate at the same frequency. And secondly, the total length of conductor in the secondary must be equal to one quarter of the oscillators wave length. Wave length is equal to the speed of light divided by the frequency of the oscillator. Uses of Tesla coil Two variations of the Tesla coil are found in everyday devices, the CRT display and the internal combustion engine. Every CRT type display (televisions, computer monitors, etc.) uses a small Tesla coil, usually referred to as a fly back transformer in this application, to provide the high voltage necessary to accelerate electrons from the electron gun in the narrow end of the picture tube to the phosphors coating the inside of the screen. An oil filled Tesla coil, known as an ignition coil, is found under the hood of all internal combustion powered automobiles. It provides the high voltage to fire the spark plugs. Tesla coils have also been used to provide special effects for the entertainment industry.

Gorilla Research Paper -- essays research papers

Common name- Gorilla Scientific name- Gorilla gorilla class- mammalia order- primata family- pongidae genus- gorilla   Ã‚  Ã‚  Ã‚  Ã‚  The gorillas live mainly in coastal West Africa in the Congo, Zaire, Gabon, Equatorial Guinea and Cameroon. Gorillas live in the rain forest. They usually live on the ground but build nest in trees to sleep in. Gorilla troops keep a 15-20 square mile range which often overlaps the range of other troops. There are three different kinds of gorillas. The eastern lowland gorilla the western lowland and the mountain gorilla. They are herbivores and eat only wild celery, roots, tree bark pulp, fruit, stems of many plants and bamboo shoots. They spend nearly half their day eating. The destruction of their habitat and destruction are the two great threats to the gorillas. The places where they are found are poor and densely populated. The land that is set aside for gorillas is being taken over by agriculture. The wire traps that poachers set out for antelope usually end up catching gorillas instead. People kill them for their heads and hands as trophies. The western lowland gorilla is listed as an endangered species.   Ã‚  Ã‚  Ã‚  Ã‚  The physical characteristics of a gorilla are, the male may be from a height of 5.5 ft and a weight of about 400 lbs. The female can be as tall as 5 ft. and weight almost about half the weight of the male. Their skull is pretty much similar to ours, but their bones are thicker. The gorillas spin... Gorilla Research Paper -- essays research papers Common name- Gorilla Scientific name- Gorilla gorilla class- mammalia order- primata family- pongidae genus- gorilla   Ã‚  Ã‚  Ã‚  Ã‚  The gorillas live mainly in coastal West Africa in the Congo, Zaire, Gabon, Equatorial Guinea and Cameroon. Gorillas live in the rain forest. They usually live on the ground but build nest in trees to sleep in. Gorilla troops keep a 15-20 square mile range which often overlaps the range of other troops. There are three different kinds of gorillas. The eastern lowland gorilla the western lowland and the mountain gorilla. They are herbivores and eat only wild celery, roots, tree bark pulp, fruit, stems of many plants and bamboo shoots. They spend nearly half their day eating. The destruction of their habitat and destruction are the two great threats to the gorillas. The places where they are found are poor and densely populated. The land that is set aside for gorillas is being taken over by agriculture. The wire traps that poachers set out for antelope usually end up catching gorillas instead. People kill them for their heads and hands as trophies. The western lowland gorilla is listed as an endangered species.   Ã‚  Ã‚  Ã‚  Ã‚  The physical characteristics of a gorilla are, the male may be from a height of 5.5 ft and a weight of about 400 lbs. The female can be as tall as 5 ft. and weight almost about half the weight of the male. Their skull is pretty much similar to ours, but their bones are thicker. The gorillas spin...

Defending Egotism and Individualism in The Fountainhead :: Fountainhead

Defending Egotism and Individualism in The Fountainhead        Ã‚  Ã‚   "The structures were austere and simple, until one looked at them and realized what work, what complexity of method, what tension of thought had achieved the simplicity. No laws had dictated a single detail. The buildings were not Classical, they were not Gothic, they were not Renaissance. They were only Howard Roark." This dialogue in the powerful book The Fountainhead by Ayn Rand, set in the early 1920's in the city of skyscrapers, New York, describes the unique building style of the architect, Howard Roark which parallels his uncompromising and individualistic personality. Roark is forced to overcome collectivism in a society where Dominique Francon, a beautiful and wealthy woman, is the only person who understands his intentions and desires, while Peter Keeting, a third-rate architect whose career is successful due to his conformity to society, yearns to find self-respect, and Ellsworth Toohey, a Humanitarian, searches to destroy men's souls in his quest for power over mankind. In this extraordinary book, Rand combines both her seductive philosophic views with a touch of romance to tell the story of the dangerous effects of conformity of a society and of one man's struggle and ultimate success against these forces. The aura around the brilliant man, Howard Roark, is intimidating and obscure. He is feared by people of various stature, including the Dean of the Architectural School of Stanton Island of Technology where Roark is expelled for refusing to do projects in any style but his own, and Peter Keeting, a star student of this reputable school, who often times becomes angry after conversations with Roark because he can't understand the secureness his classmate feels about himself and his work while he fails to share the same confidence. Roark's eagerness to learn about architecture guides him to the office of Henry Cameron, a man who at one time was considered amongst the greatest architects but since has disappeared from the public eye to settle into a minute office and given only a few commissions. Roark pursues a job in the office of this "old-fashioned" architect because he admires Cameron's style. After his employer's illness and retirement, Roark ventures into many jobs, but is eventual ly fired from all of them because of his uncompromising attitude toward his work. After establishing his own business he receives minimal work because the buildings that he designs are not accepted by the public and are insulted in newspaper reviews.

Importance of Memory Color Essay -- Color Sight Vision Neuropsychology

Importance of Memory Color One of the most influential aspects on the quality of our lives is color. We use our perception of color every day. Without color we could not see traffic signals or enjoy sunsets, and learning techniques would be much more difficult. Color is an important function that signals and helps facilitate perceptual organization. Memory color is a phenomenon in which an object's characteristic color influences our perception of its color. The study of what colors will maximize memorization skills is important for many reasons. Human beings rely on color to keep order in our lives. Traffic signals, warning signs, and many other signals require perception of color in order to be effective. Without the use of color our world would become chaotic. Finding the colors that are most effective on memorization would increase safety and order in our lives. Also, finding the colors that best stimulate memorization could increase study skills in students, especially those with learning disabilities. Th e use of memory color could also be used in areas of business such as retail to optimize sales by using colors that are most familiar to people, and will therefore grab their attention. Furthering the study of the effect of color on memory would be beneficial in many areas. Our lives are kept in order by numerous signs, signals, and devices that provide instruction and precautions. We are constantly adapting these devices in ways that will increase our awareness of their function. Naor (2001) found that color knowledge interacts with object representation in many levels, depending upon the access level that is triggered by the stimulus. Therefore, using colors in signs and signals that are more familiar to people w... ...9 Goolsby, B. A., & Suzuki, S. (2001). Understanding priming of color-singleton search: Roles of attention at encoding and retrieval. Perception and Psychophysics Vol. 63(6), 929-944 Johnson, B. D., Altmaier, E. M.; & Richman, L.C. (1999). Attention Deficits and Reading Disabilities: Are Immedeate Memory Defects Additive? Developmental Neuropsychology, Vol 15(2), 213-227 Kido, M. (2000). Bio-psychological effects of color. Journal of International Society of Life Info. Science, Vol 18(1), 254-262 Naor Raz, G. (2001). Understanding the role of color object representation; Evidence for multiple levels of interaction. Robinson, G., & Cipolotti, L. (2001). The selective preservation of colour naming in semantic dementia. Neurocase Special Issue: Vol 7(1), 65-75 Tavussoli, N. T. (2001). Color memory and evaluations for alphebetical and logographic brand Importance of Memory Color Essay -- Color Sight Vision Neuropsychology Importance of Memory Color One of the most influential aspects on the quality of our lives is color. We use our perception of color every day. Without color we could not see traffic signals or enjoy sunsets, and learning techniques would be much more difficult. Color is an important function that signals and helps facilitate perceptual organization. Memory color is a phenomenon in which an object's characteristic color influences our perception of its color. The study of what colors will maximize memorization skills is important for many reasons. Human beings rely on color to keep order in our lives. Traffic signals, warning signs, and many other signals require perception of color in order to be effective. Without the use of color our world would become chaotic. Finding the colors that are most effective on memorization would increase safety and order in our lives. Also, finding the colors that best stimulate memorization could increase study skills in students, especially those with learning disabilities. Th e use of memory color could also be used in areas of business such as retail to optimize sales by using colors that are most familiar to people, and will therefore grab their attention. Furthering the study of the effect of color on memory would be beneficial in many areas. Our lives are kept in order by numerous signs, signals, and devices that provide instruction and precautions. We are constantly adapting these devices in ways that will increase our awareness of their function. Naor (2001) found that color knowledge interacts with object representation in many levels, depending upon the access level that is triggered by the stimulus. Therefore, using colors in signs and signals that are more familiar to people w... ...9 Goolsby, B. A., & Suzuki, S. (2001). Understanding priming of color-singleton search: Roles of attention at encoding and retrieval. Perception and Psychophysics Vol. 63(6), 929-944 Johnson, B. D., Altmaier, E. M.; & Richman, L.C. (1999). Attention Deficits and Reading Disabilities: Are Immedeate Memory Defects Additive? Developmental Neuropsychology, Vol 15(2), 213-227 Kido, M. (2000). Bio-psychological effects of color. Journal of International Society of Life Info. Science, Vol 18(1), 254-262 Naor Raz, G. (2001). Understanding the role of color object representation; Evidence for multiple levels of interaction. Robinson, G., & Cipolotti, L. (2001). The selective preservation of colour naming in semantic dementia. Neurocase Special Issue: Vol 7(1), 65-75 Tavussoli, N. T. (2001). Color memory and evaluations for alphebetical and logographic brand

E Business at Cisco Essay

Introduction Cisco Systems, Inc. is an American multinational corporation that designs, manufactures, and sells networking equipments around the globe which is considered as the giant in networking. Cisco headquarters locate in San Jose, California, United States. Cisco hardware, software, and service offerings are used to create the Internet solutions that make these networks possible, giving individuals, companies, and countries easy access to information anywhere, at any time. Cisco has pioneered the use of the Internet in its own business practice and offers consulting services based on its experience to help other organizations around the world. Cisco was founded in 1984 by Leonard Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University. Richard Troiano joined later with them. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index. John Chambers is the current Chairman and CEO of the Cisco. Company revenue was US$ 46.061 billion in 2012, while its operating income was US$ 10.065 billion. Net income US$ 8.041 billion 2012 while it has US$ 91.759 billion 2012 of total assetsand total equity of US$ 51.301 billion in 2012. E – Business Innovation at Cisco Cisco’s e-business innovation has begun in early 1990s. Cisco’s annual revenues increased from $1.5 million to $340 million in 1992. Their market share rose from 50% to 85%. It was a big challenge to meet the high demands generated by rapid growth of their sales. In order to serve their customers they had to †¢Hired engineers as quickly as possible, growing the engineering staff at over 160% per year. †¢Extended telephone support hours. †¢Invested in a system to prioritize calls. †¢Built the technology to remotely diagnose problems customers had with their products. †¢Offered training courses and consultations services to customers. During early 1990s companies invest a fixed portion of their annual budget on IT. It was 0.75% in Cisco 1993. In 1994 board of directors approved to invest on implementing $15 million Oracle ERP system. It was 2.5 % of 1993 revenues and more than 3 times the previous year’s IT budget. Company also approved total budget exceed $100 million to upgrade IT in the company. That upgrade integrated all of Cisco’s systems, and provided the company with a centralized information source. Cisco tried to use information technology to overcome the issues involve with high demand. It launched an official Internet site Cisco.com, primarily dedicated to company and product information as a result of that in 1991. It also launched the Cisco Connection Online for Cisco’s customers, which include a Technical Assistance Center where customers could easily solve their technical problems, and a list of product faults and remedies for faults. It also set up electronic bulletin boards. These initiatives forced online technical assistance which simplifies the burden on Cisco’s engineers and customer service representatives. Customers could download software updates, check manuals and email Cisco employees with questions by the 1993. Cisco E-Business Models Cisco involve in Business-to-Business (B2B) e-commerce as well as the Business-to-Consumer (C2C) e-commerce. B2B Businesses can gain significant financial returns, can attract and retain customers, reduce their expenses and uplift their reputation, brand name and corporate identity with favorable return on investment with the use of the Internet and e-business strategies. It helps to increase employee productivity, support for decision-making etc†¦ B2B facilitate electronic transactions to happen between businesses. The Internet and business’s dependency on other businesses for their supplies, utilities, and services has enhanced the popularity of B2B e-commerce. Extranets are the most commonly used for B2B operations in recent time. Extranet can be consist of at least 2 intranet or more than that. B2B e-commerce allows dynamic interaction between business partners. Cisco uses extranet with their Web based EDI to coordinate among their suppliers and manufactures via the Cisco Supplier Connection (CSC) which was formally known as manufacturing Connection Online. CSC was launched in June 1998. Registered users can access this through the Cisco website. CSC has integrated Cisco’s first-tier suppliers such as Ariba, Great Plains, J.D. Edwards, Lawson, NetObjects, NetSales, OneCore, PeopleSoft, QuickMarketing, and Works.com to Cisco’s ERP order fulfillment systems and inventory databases. This provides Cisco the opportunity to respond to their customer requests in real time. Orders are check with Cisco’s current production schedule, and at the same time their first-tier suppliers get inform of any deviations from production forecasts by automatic postings on the extranet as soon as a customer place an order. Suppliers can respond immediately to requests for supplies since they get informed real time with actual orders. Since Cisco is keeps inventories CSC also keep track on inventories and transfer inventory between different manufacturers to respond to component shortages. Other than that all the purchase orders and invoices are processed electronically with the help of CSC. Cisco uses their CSC at new product introduction processes as well. It helps to share information between engineering, procurement, manufacturing, and marketing sections in each sub processes such as design, prototyping, ramp-up, quality assurance and product specification. Overall cycle time to market new products gets reduce due to this collaboration. Cisco also developed a system for automatically testing products to ensure they were up to Cisco’s specifications and ready ship. If there are failures in an assembly line or auto test, Cisco get alert immediately by the manufacture. This prevent whole batch of products get affected by a common fault. FedEx, Cisco’s shipping partner get automatically alert as soon as order ready for shipment. Then the order assign a shipping number, pick up at the manufacturer, and deliver by FedEx to the customer. Direct fulfillment is also a part of Cisco’s B2B e-commerce. It automates all the required information in-order to support direct shipping of products which are configured by suppliers, directly to customers without going through Cisco. Cisco’s B2B processes also uses Dynamic replenishment, which allows market demand information to flow directly to manufactures without any delays. B2C Cisco is not a company which implemented B2B e-commerce, they are also practicing B2C e commerce as well. They have implemented Cisco Connection Online (CCO) in-order to handle the B2B and B2C e-commerce activities. In early ages customers had to talk with a sales rep if they wanted to buy something. Due to the mistakes by sales reps and complexity of product line only about 75% of orders were entered correctly. Other 25% had to be re-entered. Cisco has introduced their e-commerce site as a solution for this. Cisco was able sold $75 million worth of products on the Internet within first 4 months. Cisco was able to overcome the issue of 25% error rate in customer orders with the introduction of their website. 27% of all orders were placed using the Internet in 1997. It was said that there were 70,000 registered users in that time and they were accessing website 700,000 times per month. This not only minimizes the error s in customer orders but also it helped Cisco to save $150 million per year by delivering technical support through the website. It increases Cisco’s customer satisfaction ratings and Cisco’s productivity was improving rapidly. Cisco upgrades their CCO regularly with the help of consulted groups known as Internet Commerce Advisory Boards (ICABs), it consist both Cisco employees as well as their customers. This is also use to do global market researches. Cisco provided localization to their first few page levels of their website since August 2000. All prices were quoted in the appropriate currency, based on an accurate exchange rate with the localization. Cisco Connection Online – CCO CCO is a portal. It consist information in Cisco’s ERP systems, databases, legacy systems, and client-server systems. CCO connects with Cisco’s extranets which they are using for their suppliers and partners. This consist of 5 modules 1.Market Place 2.Technical assistance and software library 3.Customer service 4.Internetworking Product Center 5.Cisco supplier connection (CSC) Market Place is the front-end virtual shopping center describe in above, where customers can purchase items online. It also includes equipment configuration details, prices of products and purchase requisition tools. Customers can use purchase requisition tools if they want to take print out for submission of company purchase orders. Resellers and distributors are also using this module to place their orders online. Technical assistance and software library consist of an open forum which enables customers and business partners to get online answers to their technical questions. Users also can download driver updates and utility software through this. It also includes tools provide technical assistance to identify issues in Cisco equipments and take needed preventative or repair measures. Cisco was able to save millions of dollars spending on CD burning and shipments with the introduction of software library. Technical assistance forum led users to post their questions and search for answers, interact with networking experts who are willing to offer their help. This simply creates a virtual community of technical experts and it led Cisco’s experts only to focus on critical and urgent issues. Customer service provides non-technical assistance to consumers who are looking for details like product status, price catalog, latest releases, and their service order status. Internetworking Product Center is an application use for handle order processing. This can advise users if there is any missing information in product configuration when users are placing their orders online. Therefore reworking is minimized. Since this application connects with Cisco’s order management system to its scheduling system, customers and partners can access information about the current status of their orders. E-Business Types at Cisco Cisco has implemented more than one business types in their online presence. Cisco successfully running store-front model as well as the portal model through their web presence. Other than the above 2 models they also implemented B2B e commerce and EDI as a part of their E-Business initiative since early 1990s. Store-Front Model This is the most popular e-business model in the current context. It allows users or consumers to do their shopping online without going to a physical shop. According to the statistics about 60% of the internet users involve in online shopping activities. This model allows merchants to sell their products on the Web. Online transaction processing, security, online payment, information storage should be mainly considerable factors in this model. Cisco’s storefront model include †¢Online catalog of their products †¢Order processing system †¢Secure payment system †¢Timely order fulfillment system This allows Cisco to conduct their business 24 by 7 in 365 days of the year. A shopping cart allows Cisco to display photos and descriptions their products by category (routers, switches, servers, etc†¦). Consumers are allow to browse through those categories and its’ items then selects items that they want to buy and puts them in their cart. Consumers can the check out what they have selected and those orders are sent to Cisco. (90% of these orders are directly sends to Cisco’s suppliers. Orders are process in just in time based.) According to the Cisco CEO nearly 90 % of orders placed on Cisco’s website, the Cisco Connection Online (CCO), and nearly 80% of all products were built and shipped from a supply partner, without Cisco ever physically taking possession. This shows how Cisco has utilized their e-business strategies in-order to give a better customer satisfaction. Portal Model Cisco portal model provide their consumers the chance to find almost everything relate to internetworking. Cisco provides a vertical portal. It consist information from simple switches to Data Center Management and Automation, from Routing Services to Data Center and Virtualization Services, from home consumers to ISPs. It also consists of all the information relates to examinations conduct by Cisco such as CCNA, CCNP etc†¦ EDI – Electronic data Interchange Cisco handles B2B e-commerce via the applications which are implemented for its consumers. These solutions allow Cisco to sell its’ products and services and manage their customer and supplier/partner relationships over the Internet. Cisco use their e-business strategies as a model of how to use the Internet as co-operation tool to increase the productivity and efficiency of a company by utilizing and transforming their manual process with the help of information technology. As mentioned early customers can browse product specifications and make orders via Cisco.com. That information then directed Cisco’s suppliers without any intervention of Cisco. Products are produce only after they are ordered (just in time). Therefore the amount to spend on warehouses to store products is very much little. Cisco doesn’t like to obtain many B2B relationships with the technology and the infrastructure that they work, because they consider suppliers as a time and labor intensive expense to them. Cisco has created the demand for products that can ease and speed up B2B transactions with the implementation of their Global Network Business model. Cisco tried to cut down almost all the intermediaries in-order to increase their profit margins as well as to get competitive advantages with introduce of Electronic Data Interchange in 1997. EDI helped Cisco to †¢Gained real-time access to its supplier information. †¢Experienced lower business costs in processing orders (an estimated $46 per order). †¢Improved the productivity of its employees involved in purchasing (78% increase). †¢Reduced overall order cycle time. Cisco saved $250 million per year in business expenses through their new e-business initiatives in 1997. E-Business Categories at Cisco We can categories Cisco’s e-business initiatives under few main categories. e – Procurement, e – HR, e – SCM. E – SCM All the internal information systems of Cisco can be access by all the suppliers and other partners who are in Cisco’s supply chain. This system can be identified as a distributed knowledge management system since the employees have the same access rights to information as Cisco employees. Cisco was able to integrate all collective capabilities of supply chain partners and integrates all supply chain activities with this system. This system standardizes and streamlines all the internal processes with Cisco Employee Connection (CEC). It also streamlines external processes by seamless integration with suppliers and customers in terms of Manufacture Connection Online (MCO) and Cisco Connection Online. Materials and inventory position, product availability, price information, purchase orders and changes, vendor receipt/acceptance, Invoice payments and status reporting information are all visible among partners, including design-related information and sales forecasts. Since lack of mutual trust and unwillingness to share information among the partners appear to be the greatest obstacles in the way of e-collaboration, Cisco formed strategic alliances and long-term partnerships with their suppliers and customers, based on mutual trust and win-win strategy. e- HR with Cisco Employee Connection CEC was initially launched in 1995 and it was designed to store company information. But when HR department was in trouble with handling a various HR tasks manually, Cisco tried to move their HR processes to the CEC. As a result of that Cisco successfully launched expense reporting system first. With the success of that sub system Cisco started to digitize all their HR activities. CEC provides details and many interactive tools which can be use to facilities, travel arrangements, technical documentation, human resources, training, sales and marketing, and financial matters. Other than the standard categories like products, business functions, and company and employee information, CEC also provide some other categories for specific tasks. One category is for their new recruitments. It provides details about the company and also it consists of frequently asked questions. Professional staff category provides job-specific tools relating to sales, engineering, management, and system engin eering. Cisco’s Customer Base In early ages Cisco sold router products to corporations for corporate LANs and WANs. But with the rapid growth of the Internet since mid of 1990s, Internet service providers (ISPs) became an important market for the Cisco. Due to the technological advancements in the telecommunication industry, data and voice networks has gained speed. Therefore local exchange carriers and traditional telephone companies also become important segment in Cisco’s customer base. In the present company have differentiate its customers into four major segments those are 1.Enterprises. 2.Service providers. 3.Small/medium-sized businesses. 4.Home consumers. All categories of customers having their own complex challenges, when it comes to implement and maintain global data networks, since the technology that they are dealing with rapidly change over the time. Charles Giancarlo says that â€Å"it takes an unusual level of dedication, effort, and focus from both sides in order to build some of these networks. Both sides must make an inordinate investment in order to be first to market.† When it comes to service providers or the corporate market Cisco deals with consumers who know what to do and how to do. Therefore Cisco can’t manage them as normal home consumers. These relationships are more complex that normal consumer relationships. They decide from where to buy equipment based not only the quality of the products but also factors such as companies who are willing to supply their financing and other services. Sometimes they consider firms who are assisting them in dealing with government to acquire rights of way for wiring. Therefore Cisco started to consultative, partnering role with Telco customers. Cisco trying to assists them with everything. It spread from networking products and installation to financing, support services, even up-to business-model planning. It is not enough to merely offer them a new service that can enhance quality on their network. Cisco must also advise them on how best to profit from it. Strengths / Positive Aspects When it comes to the discussion of the positive aspects of the E business module, it can be accomplished after analyzing these three types. The benefits of e-commerce can be seen to affect three major stakeholders’ organizations, consumers and society. Cisco market place became that an international marketplace without any influence, single physical marketplace located in a geographical area has now become a borderless marketplace including national and international markets. By becoming e-commerce enabled, businesses now have access to people all around the world. In consequence all e-commerce businesses of Cisco have become effective multinational companies. Operational cost saving is a big advantage because of this. The cost of creating, processing, circulating, storing and retrieving paper-based information has reduced. E-commerce has transformed the way consumers buy goods and services. The pull-type processing allows for products and services to be customized to the cust omer’s wants. Enables reduced inventories and overheads by facilitating ‘pull’-type supply chain management this is structured on collecting the customer order and then delivering through JIT (just-in-time) manufacturing. This is particularly valuable for companies in the high technology sector, where stocks of components held could quickly become obsolete within months. No more 24-hour-time constraints. Businesses can be contacted by or contact customers or suppliers at any time. Consumers can gain access to the websites on anytime, 24 in 7.Makes it possible for customers to shop or conduct other transactions 24 hours a day, all year round from practically any location. Checking balances, making payments, obtaining status and other details are some important characteristics which we can see because of using this kind of E business module, but also an international selection of suppliers, Price comparisons can be done. Customers can ‘shop’ around the world and conduct comparisons either directly by browsing different sites, or by visiting a single site where price ranges are aggregated from a number of providers and compared. Delivery processes can be improved. An environment of competition where significant discounts can be founder value added, as different retailers vie for customers. It also allows many individual customers to aggregate their orders together into a single order presented to wholesalers or manufacturers and obtain a more competitive price. This system enables more adaptive enough working practices, which enhances the quality of life for a whole host of people in society, enabling them to work from home. Not only is this more effortless and offers happier and less stressful working environments, it also potentially reduces environmental pollution as fewer people have to travel to do their ordering and other stuff. Enables people in developing countries and rural areas to enjoy and access products, services, information and other people which otherwise would not be so easily available to them. It encourages delivery of public services. When we analyze about the strengths thoroughly, and when we consider it as organization vise that site saved Cisco time and reduced the need to hire. Customers welcomed the opportunity to browse a website and solve problems on their own rather than dialing into a busy support line. Seeing the cost advantage of selling online Cisco began to provide its network products for sale on its websites and web sales grew rapidly until they accounted for the majority of Cisco’s sale. Cisco also began to look for other ways to take advantage of its website. The sales force complained that they were always asked by customers to perform routine tasks, such as re-printing a customer invoice. Cisco widened the online offerings and allowed customers to reprint invoices, ch eck the status of service orders, and even maintain and price products. In addition to making life easier for customers, Cisco employees were able to escape much data entry. Cisco soon made much more customer information available online by linking customers to the Oracle ERP system. The IT department of Cisco began to investigation with other ways to leverage the power of the Internet. The department’s efforts guided to three separate Internet initiatives: Cisco Connection Online (CCO, for customers), Cisco Employee Connection (CEC), and Manufacturing Connection Online (MCO). In those days, customers still had to talk with a sales rep whenever they wanted to make an order. In part due to the complexity of Cisco’s product or service line (all orders were in importance custom orders), only 75 percent of orders were entered correctly; the remaining 25 percent had to be re-entered. As a result, Cisco started to consider about how it could use technology to improve the purchasing procedure. An e-commerce site was completed and launched in July 1996. The site was simple but advanced enough to ensure products were precisely set up. As a result, Cisco was able to drop its customer-order error rate from 25 percent to 1 percent. Even though Cisco believed that the site was not as user-friendly as it could be, 60 percent of Cisco’s technical support was now delivered automatically via the web, Cisco’s customer satisfaction ratings were rising, and Cisco’s productivity was improving considerably as was their customers. The Cisco Employee Connection (CEC) was Cisco’s intranet site. Initially, it was deliberate to hold company info and act as an internal newsletter. It consisted only of a bulletin board of information, simple search engines, and email. But as the CCO grew in popularity and function not long after, the team tried to update the process of expense settlement. The team faced many challenging technical problems, such as linking expense app rovals with the American Express corporate card systems, and was met with significant internal resistance to change. Senior executives, who were responsible for approvals, demanded that any new system prove easier to use than the old paper-based system. Consequently, many approvals were eliminated. Cisco’s software engineers were forced to design the program internally because there were no regular programs that could handle the task. They succeeded. Cisco employees were able to submit expenses online and get refunded by direct deposit within a few days. Cisco’s Manufacturing Connection Online (MCO) was crucial in allowing Cisco to grow. Just as Cisco had problems hiring enough engineers and customer service reps, it also had long been affected by problems expanding its manufacturing operations quickly enough to meet the surging demand for its products. Faced with a choice of restricting growth or outsourcing manufacturing, Cisco chose to outsource. Originally, Cisco outsourced only a portion of the manufacturing process. Cisco still warehoused components and performed final assembly and testing before shipping finished goods to its customers. Soon, however, in order to cut costs and improve delivery times, Cisco wanted deeper relationships with its partners. They asked partners to incorporate their IT systems with it. The result was an automated order fulfillment system known as the Manufacturer’s Connection Online (MCO). The MCO allowed Cisco’s partners direct access to customer information, sales projections, and product specifications. Partners could also alert Cisco to work stoppages, part shortages, and other issues. Once a customer placed an order on the Cisco.com site, the manufacturing partner was immediately notified electronically. The manufacturer’s network immediately transmitted the order to the actual assembly line. Later, Cisco developed a system for automatically testing products to ensure they were up to Cisco’s specifications and ready to ship without the product ever leaving their manufacturing partner’s premises. Once an order was ready for shipment, Federal Express, Cisco’s shipping partner, was automatically notified, the order was assigned a shipping number, picked up at the manufacturer, and delivered by Federal Express to the customer. In the event of an assembly line problem or auto test concern, the manufacturer immediately alerted Cisco through the MCO, which then alerted the customer. Because the MCO and the CCO were integrated, customers could check on their order’s status at any time. In addition to the Cisco Connection Online, the Cisco Employee Connection, and the Manufacturing Connection Online Cisco’s accounting and HR departments featured an amazing level of automation. Cisco executives could view up-to-the-minute sales figures from around the world at any time. Additionally, Cisco was able to close its books within a day. Automated functions within HR included the capability to accept job requests online and to review and sort applicants by crucial variables, such as skill level or former employer. Flexibility was as critical as functionality to Cisco’s e-business systems. These all the capabilities are rewarded to the Cisco because of the E-business module. Weaknesses / Negative Aspects There was much hype surrounding the Internet and e-commerce over the last few years of the twentieth century. Much of it promoted the Internet and e-commerce as the solution for all ills, which raises the question. Limitations of e-commerce to organizations Lack of sufficient system security, reliability, standards and communication protocols, and security holes in software. It leads to confidential client information growing to be available to all. Rapidly evolving and changing technology, so there is always a sense of trying to ‘catch up’ and not be left behind. The simplicity with which business models can be copied and emulated over the Internet increases that pressure and curtails longer-term competitive advantage. Facing increased competition from both national and international competitors often leads to price wars and subsequent unsustainable losses for the organization. There is no real control of data that is collected over the Web or Internet. Data protection laws are not universal and so websites hosted in different countries may or may not have laws which protect privacy of personal data. Physical contact and relationships are replaced by electronic processes. Customers are unable to touch and feel goods being sold on-line or determine voices and reactions of human beings. There is no good faith between the two parties, because they are bonding with faceless computers. As people become more used to communicating electronically there could be an erosion of personal and social skills which might eventually be detrimental to the world we live in where people are more comfortable interacting with a screen than face to face. There is a possible threat that there will be enhance in the social divide between technological haves and not’s. So people who do not have technical skills become unable to secure better-paid jobs and could form an underclass with potentially dangerous implications for social stability. When we turn towards the Cisco, while the decentralized system, combined with an emphasis on staying close to the customer, had been incredibly successful for Cisco so far, it was not without problems. First, as the company grew, it became more complex, and the advancement process became more puzzled. Much of the organization was impacted when new initiatives were introduced. A major challenge was simply staying connected maintaining employees throughout the organization cognizant of current initiatives and the significance of those initiatives. In addition, it was corporate for different business units to follow initiatives that were substantially the same. Conflicts or duplications often had to be resolved by the IT department as various endeavors were implemented on Cisco’s website. There were also questions about the types of initiatives produced under the decentralized system. Because they were often influenced by customer feedback, these initiatives tended to be of the incremental, short-term variety. It was not clear how much effort was being devoted to creating true breakthrough approaches, nor was the appropriate level of effort clear. Moreover, it was becoming clear that there were opportunities to co-develop, co-design, and co engineer new e-business processes with external organizations, including clients and partners, but it was not clear exactly how to approach these possibilities or how to make them routine. Opportunities Traditional supply chains which are involving in product development, production, distribution, and sales cycles are not capable of dealing with dynamic customer demand in the current context. Businesses need to run parallel activities and higher level of flexibility in their operations in order to co-up with the rapid changes in demand. Procurement, inventory management, production and distribution are getting affected due to this nature. Businesses can accommodate e-business models deal with those demands. Cisco is also using the e-business to handle parallel activities in order to archive their business targets. 1. Cisco TAC service This is an online service, where users with a valid service contract can, get Cisco’s engineering services by describe their issues and attach files to the service request, and those requests will route the appropriate engineer as soon as possible. Users can get the help of tools that are available on Cisco.com in order to do these requests. In this way Cisco is able to manage their support calls and cases very quickly. Cisco TAC engineers are attending to the case very quickly and they even login to the faulty device using Cisco WEBEX sessions in critical issues. Cisco provides their warranty items in least amount of time to make sure the zero down time of the network. Customer satisfaction is main advantage of this service, reputation of Cisco networks are increased due to this process. By using these kinds of techniques Cisco makes their tasks very easy to manage. Cisco has great opportunity to attract more consumers and retain their existing consumers with the help of this kind of services. 2. New inventions Early 2006 Cisco introduced new product called Cisco TelePresence which has the ability to communicate with the broader community of Cisco TelePresence users with Life-size, high-definition video and CD-quality audio in a premium room environment using Collaborative tools such as presentation sharing and high-definition document cameras Services available by the hour in easily accessible public business-class locations. Recently Cisco introduced new data center family switches named as â€Å"Cisco nexus† in 2008 which will meet customer demands for next-generation mission-critical data centers. The Cisco Nexus 7000 Series, the flagship data center-class switching platform combining Ethernet, IP, and storage capabilities across one unified network fabric. Also nexus family virtual switches were introduced by Cisco to enhance the network virtualization. â€Å"Nexus 1000 V† is a virtual switch that can be used to control the data traffic among virtual machines in a data ce nter environment. Cisco nexus, Virtual switches, Cisco Techwise TV, Datacenters and clouds Virtualization, Virtual desktop infrastructure are some of the new areas that Cisco working in these days. Cisco has very good opportunity to have very good market share and profit through their new products. Ability of expand Cisco’s business in vertical and horizontal is one of Cisco’s biggest opportunities. Cisco already created the need for networking solutions to the world. They can continue on that way. They have the opportunity to introduce a complete network solution, with all the network equipments and software that need. Cisco has the ability to offer a much wider range of products since they have already acquired lot of network equipment companies. Cisco also can involve in data mining. The amount of data in the world is exploding. As more data becomes available, the ability to handle them in fast and efficient manner is so much important. Therefore Cisco can use do research work on how to use their network infrastructure to utilize that. Demand for the Cloud Computing is another opportunity. Since it is relatively new dimension and not that much competitors in that arena Cisco can play a big role in that segment. Wi-Fi Home Calling Mobile phones, Mobile Broadband are some other areas where Cisco has opportunities to increase their current market share as well as to capture new market segments. Threats Though Cisco dominates the router market, if they does not consider about the competitors they may lose the market, because small companies can take over a specific niche market. Keep implementing many changes to the Cisco e-business infrastructure is another treat. Employees, suppliers take considerable time period to get use to the new systems. Therefore if changes are happening quite often then people may get fed up with those changes since they have to adopt their work according to the new systems. Cisco’s high dependability on their suppliers is another treat. If one or many suppliers get refuse to supply the products due to some reasons then Cisco can’t deal with the demand, since more than 90% of the orders are directly fulfill by the suppliers without intervention of Cisco. Some other treats are †¢Cost of managing highly interconnected complex systems, software systems and managing customer centers/call centers is very much high. †¢Separate partnerships for borderless networking, data center and virtualization and collaboration can leads to disputation. †¢Since Cisco doesn’t sell directly to end customer, they cannot contact Cisco directly. This may leads to customer dissatisfaction. Recommendations Cisco is highly depend on their e-business strategies that are been implemented since last two decades. Those initiatives lead Cisco towards being the giant in internetworking industry. Company has automated almost all their processes with the help of IT. This is very effective and efficient in terms of time saving and cost reduction but on the other hand Cisco will be in trouble, if some issues occur in their systems. Therefore they should have alternative methods to continue their businesses even in that kind of scenario. In general it is very hard to think of alternatives when everything works smoothly enough with the power of IT, but with the rapid growth of security vulnerabilities in the internet, it is always nice to have at least a single way to continue the business processes without getting affect by those vulnerabilities. In 2001 Cisco’s stock price collapse dramatically. They lost nearly $400 billion in market value. There was lot of arguments about the company’s management, and of the inability of its information systems to anticipate and respond more effectively. An information system is only as good as the data entered into it, and if the people gathering the information fail to pick up on market signals or are unwilling to be the bearers of bad news, then the system won’t provide the warning signs that might mitigate the impacts of a major market shift. Therefore Cisco must implement a way to respond to the market changes very quickly, unless they may lose their market. Cisco’s competitors such as 3Com, AT&T provide interfaces to connect their equipments with the 3rd party vendors. But some of the Cisco equipments can’t connect like that with the 3rd party vendors. This is a drawback for them. There is a possibility of consumers may turn to some other tools due to that. Therefore Cisco should provide the facility to their equipments to interface with other vendorâ €™s. Another thing that Cisco can do is provide facility to directly communicate with Tellab’s devices. At the moment Cisco nodes can’t directly communicate with Tellab’s nodes without in-between bridge because auto generate magic numbers aren’t matching. Consumers need to have a more than average networking and technical knowledge in order to implement Cisco systems, unlike other vendors’ network equipments. Consumers who are not having appropriate knowledge about the implementation and maintenance should get help from others when they are dealing with Cisco products. This may leads consumers to go for other vendors who are producing products which can be use much easier than Cisco products. Therefore Cisco must provide easy configurations for their products or they should assist their consumers free of charge in those incidents. Then Cisco can retain their existing customers and customers will not get frustrated when working with their products. One of the main concerns is that Cisco doesn’t sell their products directly to the home users. If a home user wants to buy a Cisco product he/she must contact a Cisco partner and get the product through that partner. This should be changed. Cisco must provide all direct buying facility to all of its’ consumers, not only for the B2B consumers. Cisco can enhance their online presence in order to serve home consumers so they can directly buy Cisco products through their website. Cisco can get more sales by direct sales to home consumers since direct sales leads Cisco to promote their new products to those consumers through online marketing and promotion campaigns. They can also motivate their sales partners to attract more consumers by providing special discounts schemas for partners who are bringing more sales to the company. If we consider about Cisco’s website it has some issues in search facility. Most users are unable to search what they want through the provid ed search functionality in the website. Cisco should carefully study about what users really searching for in their website. Then company should upgrade or rework on their search functionality so user can experience more accurate search results. Cisco doesn’t provide support for the products that they no longer produce. They only provide support until after 1 year they stop the production. In networks 1 year old equipment is almost like a new product. Normally standard network equipment can be use for about 3 – 5 years. Therefore consumers who are having relatively new products can’t get Cisco support when they are having issues in their products. Sometimes Cisco completely stops support for some business units. Then consumers who are belongs to that unit will not get any patches, updates or technical assistance. If Cisco can provide patches, updates and technical assistance to all their products without eliminating any products or business units that would make consumers to believe that they are always look after by Cisco. Therefore consumers’ perception about the company will grow. Another major issue with Cisco products is that existing Cisco products can’t be upgrade easily. Consumers have to consider about various factors when they want to upgrade their existing equipments. They can’t easily replace existing node with another node. If they do so whole system can get affected due to compatibility issues. Most of the times if a network consist of Cisco equipments and there is an issue in single point it simply can’t be replaced by another same type product from another vendor. Users always have to replace it by a Cisco product. It is true that it brings sales to Cisco but on the other hand users may get fed up. Sometimes users may want to replace some nodes with some other vendors’ products due to some reasons. Therefore Cisco must think about that kind of incidents and provide necessary solutions. Cisco always tries to go with their proprietary protocols rather than open standards. This leads collision in communication between thei r products and other products. Since Cisco is not the one and only player in the network industry, Cisco should provide their consumers the facility to connect Cisco equipments with any other products without compatibility issues. This can be achieved by in lining Cisco products with open standards. The alternative to the current decentralized system was some sort of centralized organization that focused on innovation. But there were any number of ways in which the charter of this new organization could be configured. What specific activities would it be responsible for? Who would staff it? How would it be funded? How would it be evaluated? Could it be configured in such a way that efficiencies and elusive â€Å"white space† opportunities were captured without destroying the innovative spirit at Cisco or its decentralized culture? Losing either could outweigh any benefits of centralization. Cisco can consider about a Technology Research and Training Team that can study about emerging technologies and keeps business managers informed of what would soon be possible.